Because
of one of the LinkedIn advertisements I saw this morning, video marketing
trends took my attention, and I would like to share HP’ s creative narrative video.
First time I have watched it, and I liked their super-techy crime drama a lot! Name
of the serial is ‘’ The Wolf’’.
You will
see Christian Slater in the leading role. He was the co-founder and leader of
the hacker group in the Mr. Robot’ series.
To the
contrary what the general idea tells us that shorter videos are
better for getting people to watch, this long video is an evidence.
By
sharing employee mistakes with 1-2 minutes separated stories, it keeps the
audiences engage. Plus, audiences can built empathy, as the natural working
environment has been reflected.
Video marketing
is a compelling way to reach the customers, and it is creating brand awareness.
Don’t forget
to communicate with the human side of your company, and your personal brand. ;)
Enjoy!
